In the months leading up to the trade fair and during the fair days, there is plenty to report on what is happening on the exhibition floor. Latest news is intended to keep visitors and participants informed. Sometimes that is big news, but more often it is 'small' news. In all cases, it is worth reporting.
The messages in the Latest news They are not only intended for everyone visiting or participating in the event. They are also worthwhile for interested parties belonging to the target groups.
The criteria for including news items in this section vary. News items must be of general interest. Therefore, news items about individual participants are not eligible. Space is reserved for these items in visitor newsletters or social media posts. It's also important that the news items inform interested target groups about what's happening on and around the trade fair, so they're more likely to recognize the added value of a visit.
Much of the Latest news has already been included in a visitor newsletter, posted on social media, or placed in an email. Nevertheless, these messages have been included once again in the Latest news included, so that all professionals in the sector can read all messages 24/7.
